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Strategic communications

NW Advisors is a strategic communications pioneer in Russia and the CIS

About us

About us

NW Advisors is a strategic communications pioneer in Russia and the CIS.

Established in 2005 as a Russia and CIS office of FTI Consulting (formerly Financial Dynamics) NW Advisors helps the leading international and local companies to promote, develop and protect their corporate brands and reputations.
Since 2017 NW Advisors has become an independent consultancy with an exclusive reach to the global network of FTI Consulting in 28 countries on five continents.

With a strong team of experts that deliver unique capabilities through their incomparable industry expertise and market knowledge, we believe that our fresh ideas, holistic approach as well as brilliant execution together with dedication to new opportunities and challenges is what modern business requires.

We have successfully gathered the best of all Strategic communications practices under one roof.

Financial Communications and Investor Relations

Having historically specialized in financial communications, NW Advisors has worked on numerous capital markets deals. We provide unbeatable advice on deals, structuring a simple and effective engagement with the leading international financial media and global stakeholders.

We helped such companies as Sberbank, Group, NLMK, Polyus Gold, Tinkoff Credit Systems and others to go public on the international markets.

Depending on each client and its needs, we consult on ongoing Investor Relations, arrange IR events: Site Visits, Investor Days, conduct perception studies, etc.

Let us know what you want to reach and we will do our best to help you.

Public Relations

Visibility in the media is pivotal for any company from a start-up to a large corporation. Public relations is the fastest way to reach a target from building brand awareness to enhancing customers base and attracting investments.

One of our unrivalled strengths is international media relations. Thanks to our global network we can easily reach influencers worldwide.

We play one of the leading roles in organization of media engagement at such prestigious international events as the Saint-Petersburg Economic Forum, East Economic Forum and others.

Among our present and recent partners there are such global brands as ACCOR Hotel Management Company, Morgan Stanley, Coca-Cola, Hyperloop and others.

Corporate Reputation

We help our clients build profiles, drive and protect their corporate reputations and brands. We develop consistent and trustworthy messages, deliver them to all stakeholders through the most efficient types of communications channels.

NW Advisors assesses corporate communications strategies to improve and evolve them. We closely monitor the latest global trends to timely use favorable positioning opportunities for our clients.

Crisis Communications

Market uncertainties and deterioration of the investment climate due to economic and geopolitical implications can cause crisis situations. Every company should be prepared to be able to address challenges swiftly and thoroughly.

Our team of experienced professionals helps design and execute internal and external crisis management policies as well as train responsible employees how to approach and tackle critical issues.

Social Media Strategies

Social media have broken down traditional boundaries. One can hardly argue the importance of social media in our daily life, whilst modern business is no exception.

Our experts design social media strategies for our clients to captivate and engage the online community.

Public Affairs

We are proud to offer our clients support in managing political risk that is a crucial issue in the contemporary world with its changing geopolitical environment.

NW Advisors monitors and analyzes key political and regulatory developments in favor of our clients, helps define public policy, build, manage and evolve government and third parties relationships, provides events communications support, etc.


  • Financial Communications
  • Corporate Communications
  • Interaction with Regulators and Authorities
  • Political Risks Analysis
  • Media Analysis
  • Data & Analytics
  • Global Risks
  • Communication Support of Events
  • IT Security Audit
  • Forensic Investigations
  • Crisis communication & litigation support


Key representatives

Oleg Leonov


Anton Karpov

Managing Director

Olga Lundquist

Senior Director

Dmitry Chmyr

Head of IT solutions

Venera Masumova

Senior Director

Victoria Afonina

Senior Director